Mark Hallander
Navigating the evolving marketing landscape: Trends and strategies for success
From the rise of new technologies to changing consumer behavior, learn how to navigate these shifts and adapt your marketing strategy.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
16. dec. 20205 min læsning
5 digital marketing trends to implement in the new year
As marketers, we need to keep relevant in a world that is constantly innovating. These trends could shape the landscape in 2021.
Mark Hallander
25. jun. 20207 min læsning
3 strategies for B2B lead generation
Which strategies should you incorporate to create a consistent flow of qualified leads for your B2B business?
Mark Hallander
1. mar. 20205 min læsning
What you should be sharing on LinkedIn
Posting engaging content is your opportunity to present yourself as an expert in your industry, so what should you be sharing?
Mark Hallander
1. jan. 20205 min læsning
Top 5 trends for digital marketing in 2020
Digital marketing is changing every single day. Looking into 2020, which trends should you look out for in the coming year?
Mark Hallander
4. sep. 20194 min læsning
10 headlines that convert on social media
On social media, we have 3 seconds to catch the attention of our target audience. But how do we do that? Here are 10 converting headlines.
Mark Hallander
4. sep. 20194 min læsning
5 best free digital marketing tools
The list of tools to use within the field of digital marketing is somewhat endless. Which ones should you use? Here are 5 free tools.
Mark Hallander
2. sep. 20195 min læsning
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
Mark Hallander
12. aug. 20195 min læsning
10 advanced LinkedIn hacks you should know
LinkedIn is a great tool used for personal branding, recruitment and sales. Here are 10 advanced hacks to improve your networking.
Mark Hallander
1. aug. 20195 min læsning
From product to corporate branding and beyond
What are the practical implications of the way branding has developed? I look into the literature and give you 3 points for action.
Mark Hallander
27. jul. 20195 min læsning
8 things that characterize the great LinkedIn profile
An updated profile is a must, but which sections should you prioritize, and how can you create a profile that adds real value?
Mark Hallander
22. jul. 20195 min læsning
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
Mark Hallander
21. jul. 20194 min læsning
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Mark Hallander
6. jul. 20194 min læsning
3 lead generating content strategies for social media
What are the best Content Marketing strategies when we want to generate more leads? Here are my top 3.
Mark Hallander
17. jun. 20193 min læsning
How to write a good case
Cases are a great communicative tool, but they are not easy to write. What is the formula for writing a solid business case?
Mark Hallander
9. jun. 20194 min læsning
How to manage challenging consumer behavior
Today's consumers have more power than ever before. How do marketers handle challenging consumer behaviour?
Mark Hallander
9. jun. 20192 min læsning
4 marketing trends to look out for in the coming year
The digital marketing world represents a flood of opportunities - here are some to look out for in the coming year.
Mark Hallander
9. jun. 20195 min læsning
A new paradigm: Marketing in the network society
The rise of different new mediums has changed the rules of the game, and the receiver is more powerful than ever...
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