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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Take-aways from KFC's masterclass in crisis communication
More than 750 restaurants had to close within 24 hours due to missing chicken. What can we learn from KFC's clever response?
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
Is segmentation a flawed marketing principle?
Segmentation is a very common marketing principle, but have marketers become biased in using it?
Disruption: Adding value to an overused buzzword
A word used with a fierce frequency, but what is disruption really and how can we deal with it?
The stories that control our emotions
Our emotions often get the best of us when we engage in tough dialogue. Learn how to become better at difficult conversations.
How to solve internal communication challenges in a global setting
Communication in a cross-cultural setting can be difficult. How do we communicate on a shaky foundation of cultural diversity?
How to communicate during a crisis
Crisis management is a tough and chaotic discipline. How do you act and communicate when disaster strikes?
Improve your interpersonal skills with non-verbal communication
How to become a better at communicating using body language, intonation and other techniques.
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