Marketing 2/2

BLOG

I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!

Marketing

Top 5 web design trends in 2019

Staying up to date with website design is important. What are the most vital trends that you need to implement this year?

Marketing

Behavioral Science: The strengths of communicating your flaws

Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.

Marketing

10 steps to becoming successful with Employee Advocacy

Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?

Marketing

A new sales imperative: B2B selling in the Age of the Informed Consumer

With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?

Marketing

5 learnings from Brand of the Year: Burger King

I take a look at Burger King's advertising development and present brand recommendations from their Global CMO.

Marketing

3 lead generating content strategies for social media

What are the best Content Marketing strategies when we want to generate more leads? Here are my top 3.

Marketing

8 Google tools that will inform your marketing decisions

Which tools are the best, when we are to discover trends and monitor actual consumer behaviour in the digital landscape?

Marketing

Brand Bravery – a key to creativity in advertising

While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?

Marketing

How to write a good case

Cases are a great communicative tool, but they are not easy to write. What is the formula for writing a solid business case?

Marketing

Is segmentation a flawed marketing principle?

Segmentation is a very common marketing principle, but have marketers become biased in using it?

Marketing

Digging into Marketing Psychology

Looking into social confirmation theory, the power of endorsements and consumer decision-making.

Marketing

4 marketing trends to look out for in the coming year

The digital marketing world represents a flood of opportunities - here are some to look out for in the coming year.

Marketing

A new paradigm: Marketing in the network society

The rise of different new mediums has changed the rules of the game, and the receiver is more powerful than ever...

BLOG

Get in touch

Mark Hallander

Phone

Email

Location