Mark Hallander
Why Ethical Leadership matters in the Age of Technological Evolution
Explore how ethical leadership drives responsible tech innovation, balancing progress with integrity.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
26. sep. 20236 min læsning
Unlocking the Future: A Comprehensive Guide to Navigating AI in Business
Learn from real cases and discover AI's potential and risk mitigation strategies for a brighter business future.
Mark Hallander
12. aug. 20216 min læsning
Navigating the evolving marketing landscape: Trends and strategies for success
From the rise of new technologies to changing consumer behavior, learn how to navigate these shifts and adapt your marketing strategy.
Mark Hallander
19. jan. 20213 min læsning
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
Mark Hallander
16. dec. 20205 min læsning
5 digital marketing trends to implement in the new year
As marketers, we need to keep relevant in a world that is constantly innovating. These trends could shape the landscape in 2021.
Mark Hallander
25. jun. 20207 min læsning
3 strategies for B2B lead generation
Which strategies should you incorporate to create a consistent flow of qualified leads for your B2B business?
Mark Hallander
6. maj 20207 min læsning
Thoughts on Digital Transformation during COVID-19
COVID-19 has accelerated our digital transformation. How is that even possible and what can we learn from it?
Mark Hallander
2. apr. 20207 min læsning
Building a new Customer Journey model
How can we work strategically with the customer journey to create relevant data-driven communication?
Mark Hallander
1. mar. 20205 min læsning
What you should be sharing on LinkedIn
Posting engaging content is your opportunity to present yourself as an expert in your industry, so what should you be sharing?
Mark Hallander
1. jan. 20205 min læsning
Top 5 trends for digital marketing in 2020
Digital marketing is changing every single day. Looking into 2020, which trends should you look out for in the coming year?
Mark Hallander
4. sep. 20194 min læsning
5 best free digital marketing tools
The list of tools to use within the field of digital marketing is somewhat endless. Which ones should you use? Here are 5 free tools.
Mark Hallander
2. sep. 20195 min læsning
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
Mark Hallander
12. aug. 20195 min læsning
10 advanced LinkedIn hacks you should know
LinkedIn is a great tool used for personal branding, recruitment and sales. Here are 10 advanced hacks to improve your networking.
Mark Hallander
30. jul. 20193 min læsning
Top 5 web design trends in 2019
Staying up to date with website design is important. What are the most vital trends that you need to implement this year?
Mark Hallander
27. jul. 20195 min læsning
8 things that characterize the great LinkedIn profile
An updated profile is a must, but which sections should you prioritize, and how can you create a profile that adds real value?
Mark Hallander
22. jul. 20195 min læsning
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
Mark Hallander
21. jul. 20194 min læsning
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Mark Hallander
6. jul. 20194 min læsning
3 lead generating content strategies for social media
What are the best Content Marketing strategies when we want to generate more leads? Here are my top 3.
Mark Hallander
3. jul. 20195 min læsning
8 Google tools that will inform your marketing decisions
Which tools are the best, when we are to discover trends and monitor actual consumer behaviour in the digital landscape?
Mark Hallander
17. jun. 20193 min læsning
How to write a good case
Cases are a great communicative tool, but they are not easy to write. What is the formula for writing a solid business case?
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