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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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5 lessons on Economic Behaviour
Discover 5 lessons on economic behavior and its impact on individual and group decision-making.
Practical wisdom from "Thinking, Fast and Slow"
Learn to recognize your cognitive biases and get practical advice on how to make better choices in various aspects of life.
Navigating the evolving marketing landscape: Trends and strategies for success
From the rise of new technologies to changing consumer behavior, learn how to navigate these shifts and adapt your marketing strategy.
4 great summer reads for marketing professionals
Get input on how to generate creative ideas, grow your brand, design your service experience and sell your solution.
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
How to work with strategic insights
While insights can make your communication impactful, they are by no means easy to establish. Here's how to do it.
Building a new Customer Journey model
How can we work strategically with the customer journey to create relevant data-driven communication?
Why brand authenticity is important
Consumers have gone tired of ads. The negative trend calls for truly authentic communication, but how do you achieve it?
10 steps to the business winning presentation
Presentations happen all the time. How can you learn to excel at this - undoubtedly important - discipline?
Top 5 trends for digital marketing in 2020
Digital marketing is changing every single day. Looking into 2020, which trends should you look out for in the coming year?
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
8 Google tools that will inform your marketing decisions
Which tools are the best, when we are to discover trends and monitor actual consumer behaviour in the digital landscape?
Is segmentation a flawed marketing principle?
Segmentation is a very common marketing principle, but have marketers become biased in using it?
Digging into Marketing Psychology
Looking into social confirmation theory, the power of endorsements and consumer decision-making.
How to manage challenging consumer behavior
Today's consumers have more power than ever before. How do marketers handle challenging consumer behaviour?
A new paradigm: Marketing in the network society
The rise of different new mediums has changed the rules of the game, and the receiver is more powerful than ever...
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