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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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5 lessons on Economic Behaviour
Discover 5 lessons on economic behavior and its impact on individual and group decision-making.
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Practical wisdom from "Thinking, Fast and Slow"
Learn to recognize your cognitive biases and get practical advice on how to make better choices in various aspects of life.
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Navigating the evolving marketing landscape: Trends and strategies for success
From the rise of new technologies to changing consumer behavior, learn how to navigate these shifts and adapt your marketing strategy.
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4 great summer reads for marketing professionals
Get input on how to generate creative ideas, grow your brand, design your service experience and sell your solution.
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Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
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How to work with strategic insights
While insights can make your communication impactful, they are by no means easy to establish. Here's how to do it.
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Building a new Customer Journey model
How can we work strategically with the customer journey to create relevant data-driven communication?
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Why brand authenticity is important
Consumers have gone tired of ads. The negative trend calls for truly authentic communication, but how do you achieve it?
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10 steps to the business winning presentation
Presentations happen all the time. How can you learn to excel at this - undoubtedly important - discipline?
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Top 5 trends for digital marketing in 2020
Digital marketing is changing every single day. Looking into 2020, which trends should you look out for in the coming year?
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Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
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A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
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8 Google tools that will inform your marketing decisions
Which tools are the best, when we are to discover trends and monitor actual consumer behaviour in the digital landscape?
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Is segmentation a flawed marketing principle?
Segmentation is a very common marketing principle, but have marketers become biased in using it?
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Digging into Marketing Psychology
Looking into social confirmation theory, the power of endorsements and consumer decision-making.
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How to manage challenging consumer behavior
Today's consumers have more power than ever before. How do marketers handle challenging consumer behaviour?
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A new paradigm: Marketing in the network society
The rise of different new mediums has changed the rules of the game, and the receiver is more powerful than ever...
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