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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Rethinking strategy: 3 approaches in action
Discover what strategy truly means: a dynamic approach to creating sustainable value, guiding purpose, and embracing continuous learning.
The art of building Strategic Partnerships in a competitive market
Strategic partnerships are key to success. Build trust and value-driven collaborations to unlock markets, innovate, and sustain growth.
Unlocking the future: A comprehensive guide to navigating AI in business
Learn from real cases and discover AI's potential and risk mitigation strategies for a brighter business future.
5 Steps to integrate Sustainability into the Core Business
Get practical tips to guide your journey towards making sustainability a central part of your company's operations.
A tale of two management styles: Classical vs. Humanistic
Discover the differences between Classical and Humanistic Management, and get valuable recommendations for effective leadership.
The crucial role of Commercial Excellence in driving business success
Learn about the essential functions of Commercial Excellence and how it contributes to overall business success.
Build stronger Client Relationships: 5 ways to become a Trusted Advisor
Unlock the secrets to building stronger client relationships with these 5 strategies.
The dark side of Elon Musk’s influence: When innovation goes unchecked
Elon Musk's unchecked power raises critical concerns about leadership, accountability, and the risks of concentrated influence.
A framework for competitive strategy: How to use the Five Forces analysis
Learn how to analyze your industry with Porter's Five Forces Framework and gain a competitive advantage in your market.
Embracing the future: Key trends shaping modern-day operations
From automation to remote work, modern-day operations are rapidly evolving. Stay ahead of the curve with these key trends.
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
Two approaches to project management you should know
Project management is vital to deliver successful results, but what is the best way forward? Here's two concrete approaches.
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
Thoughts on Digital Transformation during COVID-19
COVID-19 has accelerated our digital transformation. How is that even possible and what can we learn from it?
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
How to develop sustainable competitive advantage
Learn how to use the VRIO framework to discover and develop sustainable competitive advantage.
3 principles of Lean Management
Lean is about how we look at things to make continues improvement. I give you 3 principles that could change the way you do business.
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
The role of strategy in business
How can you tell if you have an effective and sustainable strategy? I collect best practices on how to work with Corporate Strategy.
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
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