Mark Hallander
Unlocking the Future: A Comprehensive Guide to Navigating AI in Business
Learn from real cases and discover AI's potential and risk mitigation strategies for a brighter business future.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
3. aug. 20234 min læsning
5 Steps to Integrate Sustainability into the Core Business
Get practical tips to guide your journey towards making sustainability a central part of your company's operations.
Mark Hallander
27. jul. 20234 min læsning
A Tale of Two Management Styles: Classical vs. Humanistic
Discover the differences between Classical and Humanistic Management, and get valuable recommendations for effective leadership.
Mark Hallander
6. jul. 20234 min læsning
Leadership Lessons from Elon Musk: Innovate, Disrupt, and Persevere
As we delve into Musk's leadership journey, we uncover valuable lessons for leaders and entrepreneurs alike.
Mark Hallander
10. jan. 20233 min læsning
Embracing the future: Key trends shaping modern-day operations
From automation to remote work, modern-day operations are rapidly evolving. Stay ahead of the curve with these key trends.
Mark Hallander
20. sep. 20224 min læsning
Build stronger Client Relationships: 5 ways to become a Trusted Advisor
Unlock the secrets to building stronger client relationships with these 5 strategies.
Mark Hallander
5. maj 20224 min læsning
A framework for competitive strategy: How to use the Five Forces analysis
Learn how to analyze your industry with Porter's Five Forces Framework and gain a competitive advantage in your market.
Mark Hallander
19. jan. 20213 min læsning
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
Mark Hallander
14. jul. 20205 min læsning
Two approaches to project management you should know
Project management is vital to deliver successful results, but what is the best way forward? Here's two concrete approaches.
Mark Hallander
11. jun. 20205 min læsning
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
Mark Hallander
6. maj 20207 min læsning
Thoughts on Digital Transformation during COVID-19
COVID-19 has accelerated our digital transformation. How is that even possible and what can we learn from it?
Mark Hallander
15. apr. 20203 min læsning
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
Mark Hallander
19. mar. 20208 min læsning
How to develop sustainable competitive advantage
Learn how to use the VRIO framework to discover and develop sustainable competitive advantage.
Mark Hallander
4. sep. 20193 min læsning
3 principles of Lean Management
Lean is about how we look at things to make continues improvement. I give you 3 principles that could change the way you do business.
Mark Hallander
2. sep. 20195 min læsning
How to develop a Digital Strategy
Too many companies have yet to take advantage of digital opportunities. What are the right initiatives and how do you succeed?
Mark Hallander
2. aug. 20193 min læsning
The role of strategy in business
How can you tell if you have an effective and sustainable strategy? I collect best practices on how to work with Corporate Strategy.
Mark Hallander
22. jul. 20193 min læsning
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
Mark Hallander
22. jul. 20195 min læsning
10 steps to becoming successful with Employee Advocacy
Employee Advocacy represents a great new opportunity for marketers, but how can you get started with it?
Mark Hallander
21. jul. 20194 min læsning
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Mark Hallander
6. jul. 20193 min læsning
Take-aways from KFC's masterclass in crisis communication
More than 750 restaurants had to close within 24 hours due to missing chicken. What can we learn from KFC's clever response?
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