Mark Hallander
10 ways to make terrible branded content
Learn how to avoid the most common traps when working with branded content.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
19. jan. 20213 min læsning
Top 3 CMO focus areas for 2021
I share insights from a new study within three managerial areas to affect your clients, business and brand in 2021.
Mark Hallander
16. dec. 20205 min læsning
5 digital marketing trends to implement in the new year
As marketers, we need to keep relevant in a world that is constantly innovating. These trends could shape the landscape in 2021.
Mark Hallander
12. aug. 20204 min læsning
4 great summer reads for marketing professionals
Get input on how to generate creative ideas, grow your brand, design your service experience and sell your solution.
Mark Hallander
11. jun. 20205 min læsning
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
Mark Hallander
2. maj 20204 min læsning
How to work with strategic insights
While insights can make your communication impactful, they are by no means easy to establish. Here's how to do it.
Mark Hallander
15. apr. 20203 min læsning
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
Mark Hallander
30. mar. 20205 min læsning
Why brand authenticity is important
Consumers have gone tired of ads. The negative trend calls for truly authentic communication, but how do you achieve it?
Mark Hallander
1. mar. 20205 min læsning
What you should be sharing on LinkedIn
Posting engaging content is your opportunity to present yourself as an expert in your industry, so what should you be sharing?
Mark Hallander
4. sep. 20194 min læsning
10 headlines that convert on social media
On social media, we have 3 seconds to catch the attention of our target audience. But how do we do that? Here are 10 converting headlines.
Mark Hallander
4. sep. 20194 min læsning
5 best free digital marketing tools
The list of tools to use within the field of digital marketing is somewhat endless. Which ones should you use? Here are 5 free tools.
Mark Hallander
12. aug. 20195 min læsning
10 advanced LinkedIn hacks you should know
LinkedIn is a great tool used for personal branding, recruitment and sales. Here are 10 advanced hacks to improve your networking.
Mark Hallander
1. aug. 20195 min læsning
From product to corporate branding and beyond
What are the practical implications of the way branding has developed? I look into the literature and give you 3 points for action.
Mark Hallander
30. jul. 20193 min læsning
Top 5 web design trends in 2019
Staying up to date with website design is important. What are the most vital trends that you need to implement this year?
Mark Hallander
27. jul. 20195 min læsning
8 things that characterize the great LinkedIn profile
An updated profile is a must, but which sections should you prioritize, and how can you create a profile that adds real value?
Mark Hallander
21. jul. 20194 min læsning
A new sales imperative: B2B selling in the Age of the Informed Consumer
With the B2B decision-maker being exposed to overwhelming amounts of information, how do we create impactful communication?
Mark Hallander
6. jul. 20194 min læsning
5 learnings from Brand of the Year: Burger King
I take a look at Burger King's advertising development and present brand recommendations from their Global CMO.
Mark Hallander
1. jul. 20194 min læsning
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
Mark Hallander
17. jun. 20193 min læsning
How to write a good case
Cases are a great communicative tool, but they are not easy to write. What is the formula for writing a solid business case?
Mark Hallander
9. jun. 20194 min læsning
Is segmentation a flawed marketing principle?
Segmentation is a very common marketing principle, but have marketers become biased in using it?
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