Mark Hallander
10 ways to make terrible branded content
Learn how to avoid the most common traps when working with branded content.
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I seek out and challenge new and mainstream tendencies within the fields of communication, business, marketing, strategy, digitalization, and people – reflecting upon what I observe, have experienced and what is to come in the future. Enjoy your reading!
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Mark Hallander
12. aug. 20204 min læsning
4 great summer reads for marketing professionals
Get input on how to generate creative ideas, grow your brand, design your service experience and sell your solution.
Mark Hallander
11. jun. 20205 min læsning
Marketing strategy for the corona era
We're heading into a recession and looking towards a new normal. With changed conditions, how should marketers move forward?
Mark Hallander
2. maj 20204 min læsning
How to work with strategic insights
While insights can make your communication impactful, they are by no means easy to establish. Here's how to do it.
Mark Hallander
15. apr. 20203 min læsning
3 questions to answer, when developing marketing strategy
While the marketing function has seen added complexity, developing strategy remains the same. Here are 3 questions to ask.
Mark Hallander
2. apr. 20207 min læsning
Building a new Customer Journey model
How can we work strategically with the customer journey to create relevant data-driven communication?
Mark Hallander
30. mar. 20205 min læsning
Why brand authenticity is important
Consumers have gone tired of ads. The negative trend calls for truly authentic communication, but how do you achieve it?
Mark Hallander
22. jul. 20193 min læsning
Behavioral Science: The strengths of communicating your flaws
Creating trustworthy communication is no easy task. I look into how we can use our flaws to create trust and distinctiveness.
Mark Hallander
6. jul. 20194 min læsning
5 learnings from Brand of the Year: Burger King
I take a look at Burger King's advertising development and present brand recommendations from their Global CMO.
Mark Hallander
6. jul. 20193 min læsning
Take-aways from KFC's masterclass in crisis communication
More than 750 restaurants had to close within 24 hours due to missing chicken. What can we learn from KFC's clever response?
Mark Hallander
1. jul. 20194 min læsning
Brand Bravery – a key to creativity in advertising
While creative ideas perform better than the rest, we lack the bravery to execute them. How can we encourage creativity in marketing?
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