3 strategies for B2B lead generation
Which strategies should you incorporate to create a consistent flow of qualified leads for your B2B business?
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With experience from the agency-, consultancy- and financial industry, I have acquired competencies to solve complex strategic challenges for an array of organizations. Whether it be brand positioning, customer journey mapping, development of digital campaigns or more tactical lead generation initiatives, I draw upon solid business understanding and a commercial mindset to get the job done. As a person, I am very independent, dedicated and assertive. I thrive in ambitious environments and love driving projects from idea to execution as part of a team. If you want to get in touch, feel free to reach out through the contact form below or on any of my social channels.
A marketing strategist with a passion for insights-driven communication
Mark Hallander
Marketing & Communication Professional
Phone:
+45 28 10 86 90
Email:
mark.hallander@gmail.com
Experience
EXPERIENCE
2020-NOW
Commercial Excellence Director
BØRSEN
Børsen is Denmark's leading business media. I work in Børsen Brands - a function that seeks to help advertisers generate results with commercial content such as Native Advertising. Daily, I drive commercial processes and consult clients in using our platforms to reach their marketing objectives.
2017-2020
Insights & Strategy Developer
ADVANCE
Advance is one of Denmark's largest independent creative agencies. I am a part of the team that seeks to understand our client’s market and customer reality. As a strategic planner, I discover insights that build a solid foundation for developing an effective and coherent communication strategy.
2016-2017
Head of Marketing
PEAK BALANCE
Peak Balance is a management consultancy that specializes in digital learning, LMS-solutions, and business development. I was responsible for all external communications and marketing activities.
Education
EDUCATION
2019-2020
Post Graduate
Hybrid Agency Program
KEA COMPETENCE
This postgraduate of the agency industry aims to break down company silos and establish better conditions for innovation through the hybrid function. It has given me strong competencies within creative process thinking, business understanding and digital strategy.
2016-2018
Master's Degree
Business Administration and
Organizational Communication
COPENHAGEN BUSINESS SCHOOL
My master's degree has provided me with a broader understanding of complex, strategic communication in organizations – internally as well as externally – especially for the purpose of solving and accomplishing business objectives in a global context.
2015-2015
Exchange
Faculty of Business,
Economics and Law
LA TROBE UNIVERSITY
As part of the Exchange Programme, I did my electives at La Trobe University in Melbourne, Australia. La Trobe University has the largest metropolitan campus in Australia and offers a broad variation of study areas including business & commerce, health sciences, and law.
Clients I have worked with
CLIENTS
Skills
SKILLS
PROFESSIONEL
INTERPERSONAL
TOOLS
Google Apps
Wordpress, Umbraco
Microsoft Excel
A passion for endurance
In 2022, I became an Ironman. While crossing the finish line was a significant achievement, the true lessons came from the journey leading up to it. This personal and transformative experience involved pushing beyond self-imposed limitations and uncovering deep insights into myself.
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